Dogo x Cuddle Buddies Case Study | Dog Influencer Campaign Results

Campaign Execution:

The Dogo x Cuddle Buddies collaboration was structured as an Ambassadorship — a comprehensive, long-term partnership package designed to maximize brand presence across all Cuddle Buddies platforms simultaneously.

Dogo provided creative materials and direction. The Cuddle Buddies team handled all content production with full creative freedom, delivering:

YouTube Community (PR) Posts

High-reach posts published to our 749K-subscriber YouTube community. These became the campaign's standout format — consistently reaching hundreds of thousands of pet lovers organically and driving direct traffic to the app.

Long-Form Video Integration

Dogo was seamlessly woven into a full-length YouTube video — including logo placement, pop-up banner, branded intro, end-screen, and CTA in the description. Each integration came with full cross-platform PR support: a Community Post, Stories mention, and a Reel.

Main Page Banner

A premium homepage placement on the Cuddle Buddies YouTube channel, giving Dogo immediate visibility the moment viewers land on the page. Included in the partnership package for selected weeks.

Vertical Videos & Shorts

Short-form video content distributed across YouTube, Instagram, and Facebook — produced both by the Cuddle Buddies team and by Dogo's own production team, providing variety while maintaining consistent brand messaging.

Stories, Posts & Reels on Instagram and Facebook

Regular presence across social platforms — Stories, promotional posts, and Reels — keeping Dogo top-of-mind for followers throughout the campaign.

Standout Performances

The three highest-reach posts alone delivered over 1.7 million combined reach — with organic engagement including thousands of likes and hundreds of comments per post.

YouTube Community Posts emerged as the campaign's highest-performing format, dramatically exceeding benchmarks:

Post #2 (February)

440,946 reach

33,251 likes

Post #3 (March)

358,102 reach

4,966 likes

Results & Impact:

Subscription conversion grew +24% month-over-month, reflecting growing audience trust as the partnership deepened. With each Dogo subscription valued at $50–100+, the campaign generated measurable direct revenue in addition to broad brand awareness.

Total Reach Over 2.5 Months

Period

Total Reach

February

1,548,294

March

980,869

Combined

~2,529,163

Across YouTube, Instagram, and Facebook.

What the Client Said

"Your posts have been performing well — we saw a big increase in codes after your post was shared on YouTube.”

“Those posts’re performing great! We’ve really appreciated working together and the effort you've put into the partnership.

Dogo Team

Who Can Benefit from This Advertising Option?

This strategy is ideal for:

Mobile apps with subscription models

seeking trackable user acquisition through trusted creators — not just impressions.

Pet tech and pet care brands

that want simultaneous presence across multiple platforms without managing separate campaigns.

Brands that value creative partnership

where the creator's authentic voice and production quality do the heavy lifting, rather than scripted ad reads.

Why Choose Ambassadorship with Cuddle Buddies?

Full creative service

We handle scripting, filming, editing, and publishing across all platforms. You provide the brief and the materials — we handle everything else.

Exceptional organic reach.

YouTube Community Posts consistently deliver 300K–660K+ reach organically, with engagement that drives real action.

Cross-platform coverage in one deal.

One partnership gives you simultaneous presence on YouTube, Instagram, and Facebook — without managing three separate campaigns.

Main Page Banner inclusion.

Exclusive homepage visibility on one of the fastest-growing animal channels on YouTube — included as part of the package.

Performance you can track.

Unique promo codes give you clear, reportable conversion data beyond vanity metrics.

Custom pricing.

We build a tailored proposal for every partner. Our CPM is competitive with the market, and long-term partners receive preferential rates.

Multi-Platform Ambassadorship That Converts